5 essential data points on every Amazon product page. No SP-API. No $39/month plans. Just the numbers that actually help you make a buying decision.
Free tier available. Paid plan at $9.99/month. No credit card to sign up.
What changed in 2026
Helium 10 removed their Starter plan in 2026 and bumped the minimum to $39/month. Amazon started charging tools $1,400/year to access their API — and they're passing that cost to you.
New sellers who just want to check if a product is worth buying shouldn't be paying enterprise tool prices. FBALens was built specifically for that gap.
Helium 10 now starts at $39/month
Starter plan removed in 2026. New sellers are stuck paying for 40+ features they don't understand yet.
Existing tools are built for advanced sellers
20+ features, steep learning curves, complex dashboards. You just want to know: is this product worth buying?
Tab switching kills sourcing speed
Copy ASIN, paste in tool, wait for results, switch back. FBALens shows everything right on the Amazon page.
What you get
Everything a new FBA seller needs to decide whether to source a product — no more, no less.
01
FBA Profitability Calculator
Enter your buy price. Instantly see Amazon fees, net profit, and ROI. Calculated locally — no SP-API, no delays, no extra charges.
CORE FEATURE02
Restriction Checker
Instant green/red indicator showing if this product or brand is commonly gated or has IP complaints. No more bad buys.
SAVES ACCOUNTS03
BSR → Sales Velocity
Converts the Best Seller Rank into plain English: "sells approx. 120× per month." You see demand, not numbers that need decoding.
DEMAND INSIGHT04
Price History Chart
Powered by Keepa data. See if you're buying at the top or the bottom. Avoid products in temporary price spikes that will tank your margins.
POWERED BY KEEPA05
Google Sheets Export
One click saves ASIN, price, ROI, and your notes to your sourcing spreadsheet. Build your buy list without touching your keyboard.
TIME SAVERCOMING
AI Buy/Pass Recommendation
One score. One recommendation. The extension tells you whether the deal is worth pursuing based on your own criteria.
ROADMAPHow we compare
Not for seven-figure brands. For sellers building their first $10k.
| Feature | FBALens | Helium 10 | Seller Assistant |
|---|---|---|---|
| Entry price | $9.99/mo | $39/mo | $15.99/mo |
| Designed for beginners | ✓ | ✗ | ✗ |
| Works without SP-API costs | ✓ | ✗ | ✗ |
| Price history (Keepa) | ✓ | ✓ | ✓ |
| Profitability calculator | ✓ | ✓ | ✓ |
| Zero learning curve | ✓ | ✗ | ✗ |
| Free tier available | ✓ | ✗ | ✓ |
Pricing
One plan. No surprises. Cancel anytime.
Pro Plan
per month · cancel anytime
Free tier available: 10 product analyses/day forever, no credit card.
FAQ
Do I need an Amazon Seller account to use FBALens?
No. FBALens reads publicly available data from Amazon product pages. You don't need to connect your Seller Central account or grant any API access.
Why is FBALens cheaper than other tools?
We don't use the Amazon Selling Partner API, which now costs $1,400/year. We built smart page-level data extraction instead. That saves us money, and we pass the savings to you.
What's the difference between the free and paid tier?
Free users can analyze up to 10 products per day — enough to get started. Pro users get unlimited analyses, Google Sheets export, and full price history charts.
Does it work for retail arbitrage (RA) too?
Yes. Whether you're scanning products online or in stores, FBALens gives you the data you need to decide in seconds — profitability, demand, and restrictions.
How is the restriction checker different from other tools?
We flag brands and categories commonly associated with IP complaints and gating based on community-sourced and publicly available signals. It's a risk indicator, not a guarantee.
When will FBALens be available?
We're in final development. Waitlist members get early access first and lock in 40% off the launch price. Join above to be first in line.
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